The Whispbar Story

Founded in 1975 by a former Air New Zealand and Rolls Royce aircraft engineer, Hubco began as a sports equipment manufacturer. The move to roof racks came in 1980 with the first system developed for the Mitsubishi Colt.

After thirty-plus years in the industry, the company has grown from a small family business to a ‘state of the art’ manufacturer supplying original equipment manufacturers and retail markets in Australasia, the United States and Europe.

From the first collaboration to the latest breakthrough product designs, our dedication to quality has never wavered. Our focus is on innovation and being first to market with new technology that sets the standard for automotive carrying systems.

Our aviation heritage remains important and shows both in the aerodynamic styling of our latest product ranges and the wing shape of our brands.

We believe the single most important issue facing the roof rack industry is the reduction of aerodynamic noise and drag. Since 1994, our Research and Development team has spent thousands of hours investigating this issue. We have partnered with the University of Canterbury and Industrial Research Ltd on four major studies into the aerodynamic mechanisms that produce wind noise and the development of technology to reduce them.
Whispbar Sketch Whispbar Sketch
1980 1984 1990
First roof rack producted for Mitsubishi Colt P-Bar introduced to market Supplied S-Bar to Ford and Toyota Australia
1997 1998 2001
Achieved ISO9001/QS9000 and Ford Q1 Quality Accreditations FRS rack runner-up in product category, DINZ best awards Design/supply of roof racks for Ford and Honda Australia
2002 2004 2006
Supplied ladder rack systems to Telstra Australia OEM supply of roof racks for Ford Territory (Australia)

Design/supply of roof racks for Holden VE Commodore
Creation of Whispbar noice reducing technology
2007 2008 2009
Awarded SPO contract by General Motors for Cadillac and Saab vehicles worldwide

Launched new Prorack retail solution
Exhibited at Automechanika 2008. Whispbar product included in the Green Directory for Eco Friendly products Whispbar won International Forum Award in Europe.
Commenced export to Europe
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